Thinking on your feet > relying on past experience.  Especially now.


Let me explain what I mean…


I’ve worked in advertising for over 7 years now.  During that time, I’ve written for…


  • Fashion/ apparel
  • Luxury goods
  • Higher education
  • Home décor/ furniture
  • Home appliances
  • Home services
  • Health/ wellness/ fitness (non-pharma)
  • Software & IT
  • Restaurant (both B2B and B2C)
  • Entertainment/ gaming
  • Retail
  • eComm
  • Non-profit
  • eLearning/ online education
  • Beauty/ personal care
  • CPG
  • Crime scene cleanup (yes, really)


…and the list goes on.


But if there’s one thing this year’s proven, it’s that experience alone isn’t enough.  Because none of those industries— and none of us— have ever lived through a situation quite like the one COVID-19 created.


So, as marketers, we have 2 options: we can think on our feet, or we can fail.


How will you look back on 2020?








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