There’s a fine line between editing and rewriting…

And I’m not upgrading ’til the fat lady sings.
[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]Do you know who REALLY gets the final say in distinguishing good copywriting from garbage? It’s not the copywriter. It’s not the art director. It’s not the legal team. It’s not even the C-suite… …it’s the customer. The only good copy…
[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”] Nobody wants to be sold to. So, what do people actually want? Wealth Power Social Status Love Safety Health Happiness …and anything that can assist them in acquiring these things. Does your marketing acknowledge that? [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section…
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]22 million people lost their jobs as a result of the ongoing pandemic— and only 42% have been able to find work again so far (according to a recent article from The Boston Globe). Regardless of what industry…
[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.7.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ sticky_enabled=”0″] Warning: your brand safety may be at risk if you’re using YouTube for your content strategy. I talk about this in more depth in my latest video. Check it out below. See ya there! [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]
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