Meal kit ads are everywhere these days, but are people actually interested?
Check out my latest video to see what I have to say on the issue, and leave me a comment with your thoughts!
[et_pb_section fb_built=”1″ _builder_version=”3.22.3″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.0.74″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] If your digital advertising ROAS just isn’t cutting it anymore, then it’s time to step back and re-think your approach. Over the years, I’ve had the opportunity to manage ad campaigns for businesses in virtually every industry—from mobile…
[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.7.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ sticky_enabled=”0″] Warning: your brand safety may be at risk if you’re using YouTube for your content strategy. I talk about this in more depth in my latest video. Check it out below. See ya there! [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]
Jensen Karp posted a photo on Twitter of a bag of Cinnamon Toast Crunch that contained what appears to be shrimp tails. In response to his concerns, General Mills tried to assure Karp that his cereal did not, in fact, contain any shrimp, but that “after further investigation with our team that closely examined the…
False advertising suits may be a dime a dozen, but they’re also expensive and a HUGE pain in the rear for everybody involved— especially brand-side. As someone who works in marketing/ advertising, I try to maintain an awareness of these suits, and the missteps that might have sparked them. Check out my latest video…
[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″][et_pb_text admin_label=”Text”] Avoid these KILLER mistakes with your ad creative if you want to run a successful (profitable) campaign. Your imagery & copy are JUST AS IMPORTANT as your bids, budget, and audience settings. Leave me a comment below and let me know what YOU thought about the examples included…
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