If you haven’t heard, Showtime recently launched a text message-based campaign to promote the final season of Shameless. This might just be the saddest thing I’ve ever seen…. grown adults sending texts to fictional characters?! Then again, maybe I’m just judgy 👩🏻⚖️...
False advertising suits may be a dime a dozen, but they’re also expensive and a HUGE pain in the rear for everybody involved— especially brand-side. As someone who works in marketing/ advertising, I try to maintain an awareness of these suits, and the missteps that...
Another day, another fashion retailer announcing store closures. Are these store closures inevitable, or is there more that could be done to make these fashion brands successful? I’ve definitely noticed a few pain points in the fashion retail space that don’t seem...
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