For International Women’s Day (a holiday I just learned exists), Burger King’s UK Twitter account tweeted “Women belong in the kitchen.” As you might’ve guessed, the Internet was OUTRAGED. Being a copywriter, I’m a little bit outraged too– but...
Content marketing is so important… but most of the advice you hear tends to all be the same (and has been for years now). So, I decided to make my own video with some tips and tricks I’ve learned over the years.
I’ve seen my fair share of marketing campaigns gone wrong. In fact, we all have, but bad advertising is kind of like facial hair on a woman: most people don’t want to be the one to point it out. I have a different philosophy, though, and if you’re...
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