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LET’S TALK ABOUT THOSE JUSTIN LONG INTEL COMMERCIALS | COPYWRITER REACTS
Intel just launched an ad campaign featuring Justin Long— and for those who may not remember, this is particularly newsworthy because Long was featured in a series of Apple ads only 10+ years ago…
Thinking on Your Feet > Relying on Past Experience | Freelance Copywriter For Hire
[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]Thinking on your feet > relying on past experience. Especially now. Let me explain what I mean… I’ve worked in advertising for over 7 years now. During that time, I’ve written for… Fashion/ apparel Luxury goods Higher education…
Good Copywriting vs. Garbage: Who Decides? | Freelance Copywriter For Hire
[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]Do you know who REALLY gets the final say in distinguishing good copywriting from garbage? It’s not the copywriter. It’s not the art director. It’s not the legal team. It’s not even the C-suite… …it’s the customer. The only good copy…
LET’S TALK ABOUT THE CINNAMON TOAST CRUNCH & SHRIMP TAILS PR NIGHTMARE
Jensen Karp posted a photo on Twitter of a bag of Cinnamon Toast Crunch that contained what appears to be shrimp tails. In response to his concerns, General Mills tried to assure Karp that his cereal did not, in fact, contain any shrimp, but that “after further investigation with our team that closely examined the…
WHY DID COCA-COLA PLACE ITS AD AGENCIES UNDER REVIEW?! | COPYWRITER WEIGHS IN
I’M BACK …with another video where I talk about Coca-Cola’s decision to place its agency partners under review. Call me crazy, but I think this could be a good thing! I explain why in my latest video. Make sure you check it out! …and sorry to all of the graphic…
BIGGEST MOBILE MARKETING FAIL EVER?! | SMS MARKETING GONE WRONG | COPYWRITER WEIGHS IN
This campaign might just be the biggest marketing #fail I’ve ever seen– watch how poorly this turned out!
