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Attention, Advertisers: Are You Making Fans or Money? | Freelance Copywriter For Hire

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[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] Attention, advertisers: are you making “fans” or are you making money?   Advertising isn’t about creating award-winning, Hollywood-esque entertainment.   It’s about bridging the gap between customers’ pre-existing desires and the unique benefits a brand offers.  …
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Thinking on Your Feet > Relying on Past Experience | Freelance Copywriter For Hire

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[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]Thinking on your feet > relying on past experience.  Especially now.   Let me explain what I mean…   I’ve worked in advertising for over 7 years now.  During that time, I’ve written for…   Fashion/ apparel Luxury goods Higher education…