PSA: Proofread Your Scam Ads*
Rule #1 of selling scammy-sounding finance things: proofread the ad copy, ffs.
*I feel like I’m legally obligated to say that I obviously don’t condone scamming people.
Rule #1 of selling scammy-sounding finance things: proofread the ad copy, ffs.
*I feel like I’m legally obligated to say that I obviously don’t condone scamming people.
[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”] Nobody wants to be sold to. So, what do people actually want? Wealth Power Social Status Love Safety Health Happiness …and anything that can assist them in acquiring these things. Does your marketing acknowledge that? [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section…
Your copywriter has one job: helping your business generate revenue. Copy that doesn’t sell is copy that doesn’t work. As a copywriter, nothing raises my hackles more than seeing an ad with a wishy-washy sales message. Or worse, no sales message at all (yes, that really does happen!). The biggest offenders in both cases tend…
[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] I’ve seen my fair share of marketing campaigns gone wrong. In fact, we all have, but bad advertising is kind of like facial hair on a woman: most people don’t want to be the one to point it…
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] 4 Signs It’s Time to STOP What You’re Doing And Rethink Your Marketing Strategy: You’re advertising to the right customers, but your brand is being ignored There’s a strong, new competitor gobbling up your market share…
So, you wanna hire a freelancer? Before you book that kickoff call, make sure you know the answers to these 2 questions—it could save you a ton of frustration. 1. Who is the writer I’ll be working with? It’s not unheard of for a freelancer to have his/her own team. In fact, some freelancers may…
Finish your draft, then go to the “Review” tab and click on “Read Aloud.” I guarantee hearing your words out loud will give you ideas for revisions and improvements that wouldn’t have crossed your mind otherwise.
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