PSA: Proofread Your Scam Ads*

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] How I write ad copy in just 8 crazy steps:   Step 1: Start by reviewing the creative brief and brand voice guidelines. Step 2: Create a list of on-brand nouns, verbs, and adjectives (I find this…

[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]Do you know who REALLY gets the final say in distinguishing good copywriting from garbage? It’s not the copywriter. It’s not the art director. It’s not the legal team. It’s not even the C-suite… …it’s the customer. The only good copy…

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] 4 Signs It’s Time to STOP What You’re Doing And Rethink Your Marketing Strategy:   You’re advertising to the right customers, but your brand is being ignored There’s a strong, new competitor gobbling up your market share…