Beauty & Skincare Social Media Ads

Beauty & Skincare Social Media Ads

CelleRx   Beauty & Skincare Paid Social Campaign Backstory   CelleRx was a newly-launched luxury facial cleansing mist, available direct-to-consumer.  For this campaign, we targeted high-earning women ages 25+ with an interest in premium skincare and...
DTC Personal Care Copywriting Projects

DTC Personal Care Copywriting Projects

Avenova   DTC Personal Care Campaign Backstory Ads + Landing Pages   Avenova Eye Care is an over-the-counter, DTC product that had previously only been available with a prescription.  This campaign was designed to both raise brand awareness and position...