Planet Fitness

Copywriting Projects

Print Ad Copy

Mailer Copy

(FRONT & BACK)

Planet Fitness - New Member Promo - Direct Response - Front

Planet Fitness - Direct Response - Mailer

BACKSTORY

I created 2 ads and a promotional mailer to increase brand awareness among non-members within the target market (men and women ages 18-45 living within close proximity to a Planet Fitness location) and to highlight the benefits of joining Planet Fitness as a Black Card member.

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