Planet Fitness 

 

Copywriting Projects

Mailer Copy

(FRONT & BACK)

 

Planet Fitness - New Member Promo - Direct Response - Front
Planet Fitness - Direct Response - Mailer

BACKSTORY

 

This promotional mailer was created to increase brand awareness among non-members within the target market (men and women ages 18-45 living within close proximity to a Planet Fitness location) and to highlight the benefits of joining Planet Fitness as a Black Card member.