HelloFresh

 

Copywriting Projects

Mailer Copy

(FRONT & BACK)

 

HelloFresh mailer copywriting project - front
HelloFresh mailer copywriting project - back

BACKSTORY

 

This mailer was created to win back previous purchasers who’ve paused or canceled their subscription within the last 12 months, prior to the company launching their updated subscription options, which now include 3, 4, or 5 meals per week (up from a maximum of 3 meals per week).