HelloFresh
Copywriting Projects
Print Ad Copy
Mailer Copy
(FRONT & BACK)
BACKSTORY
I created this print ad to increase brand awareness among non-subscribers within the target market (Millennial men and women with qualifying annual household income).
The mailer was created to win back previous purchasers who’ve paused or canceled their subscription within the last 12 months, prior to the company launching their updated subscription options, which now include 3, 4, or 5 meals per week (up from a maximum of 3 meals per week).
