DTC Personal Care

Campaign Backstory

Ads + Landing Pages


Avenova Eye Care is an over-the-counter, DTC product that had previously only been available with a prescription.  This campaign was designed to both raise brand awareness and position Avenova as a consumer product.  Our target audience consisted of 3 subsects:


  • adults who suffer from dry eye syndrome
  • women (ages 25+) who are interested in beauty/ skincare
  • contact lens wearers

Social Media Ads


Landing Pages

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