DTC Personal Care

Campaign Backstory

Ads + Landing Pages

Avenova Eye Care is an over-the-counter, DTC product that had previously only been available with a prescription.  This campaign was designed to both raise brand awareness and position Avenova as a consumer product.  Our target audience consisted of 3 subsects:

• adults who suffer from dry eye syndrome
• women (ages 25+) who are interested in beauty/ skincare
• contact lens wearers

Social Media Ads