b2b Direct Response copy

Tri-Fold mailer (exterior)


Tri-Fold mailer (interior)



This promotional mailer was part of a direct response campaign for Happy Returns.  Our goal was to book demos with small business owners in the eComm space.  Mailers were personalized and creative was tailored based on the following criteria:

  • Recipients’ Paypal status (merchants vs. non-Paypal merchants)
  • Recipients’ eCommerce platform of choice (Shopify, Big Commerce, Magento/ Adobe Commerce, etc.)