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portfolio

 

copywriting samples

PRODUCT PACKAGING COPY

NewAir Product Packaging

Goals:

-Emphasize product benefits

-Highlight product features

PRODUCT DESCRIPTIONS

NewAir Product Page

 

Goals:

-Emphasize product benefits

-Highlight product features

-Generate sales online

Mrs. Meyer's Clean Day Product Page

Goals:

-Emphasize product benefits

-Highlight natural ingredients

-Generate sales online

SOCIAL MEDIA AD COPY

Cinnabon Social Media Ads

Goals:

-Increase brand awareness

-Increase engagement

DoorDash Social Media Ads

Goals:

-Increase brand awareness

-Increase app downloads

-Convert new customers

RADIO AD COPY

DoorDash Radio Ad

Goals:

-Increase brand awareness

-Increase app downloads

-Convert new customers

Progressive Insurance Radio Ad

Goals:

-Increase brand awareness

-Promote insurance bundling

-Generate inquiries and website traffic

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