portfolio
copywriting samples
PRODUCT PACKAGING COPY
NewAir Product Packaging
Goals:
-Emphasize product benefits
-Highlight product features
PRODUCT DESCRIPTIONS
NewAir Product Page
Goals:
-Emphasize product benefits
-Highlight product features
-Generate sales online
Mrs. Meyer's Clean Day Product Page
Goals:
-Emphasize product benefits
-Highlight natural ingredients
-Generate sales online
SOCIAL MEDIA AD COPY
Cinnabon Social Media Ads
Goals:
-Increase brand awareness
-Increase engagement
DoorDash Social Media Ads
Goals:
-Increase brand awareness
-Increase app downloads
-Convert new customers
RADIO AD COPY
DoorDash Radio Ad
Goals:
-Increase brand awareness
-Increase app downloads
-Convert new customers
Progressive Insurance Radio Ad
Goals:
-Increase brand awareness
-Promote insurance bundling
-Generate inquiries and website traffic
