MY TRIED-AND-TRUE 3-STEP WRITING PROCESS:

STEP 1: The Brief.

I’ll set up a kickoff call with you, so we can talk through it ALL: your goals, your brand voice, your competitors, your target market… EVERYTHING.

 

The more information you can share with me, the better.  (This conversation will help me determine the overall scope of work & project fee.)

STEP 2: The Research.

All the best copy has ONE thing in common: it’s supported by research.  And research boosts sales.

 

If you have a brand guide I can review, I’ll examine that sucker with a fine-toothed comb!  The same goes for any original studies, market insights, and customer feedback you have available to send my way.

 

And, of course, I’ll scope out your competitors, too, so we can make sure your voice cuts through the noise.

STEP 3: The Actual Writing Part.

In the spirit of efficiency, I’ll work with you to create a quick, yet detailed project outline.  This is where we can get into all the nitty-gritty details you expect to see in your finished project.

 

Using this outline, I’ll create an initial draft, which I’ll deliver to you by our agreed-upon deadline (or sooner!).

 

From there, we can talk through any potential revisions you’d like made; most project updates can be completed within 1-2 business days.

Before you go, binge on my latest videos!

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