For International Women’s Day (a holiday I just learned exists), Burger King’s UK Twitter account tweeted “Women belong in the kitchen.” As you might’ve guessed, the Internet was OUTRAGED. Being a copywriter, I’m a little bit outraged too– but for different reasons. I explain in today’s video 👍
[et_pb_section fb_built=”1″ _builder_version=”3.22.3″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.0.74″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] If your digital advertising ROAS just isn’t cutting it anymore, then it’s time to step back and re-think your approach. Over the years, I’ve had the opportunity to manage ad campaigns for businesses in virtually every industry—from mobile…
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] 4 Signs It’s Time to STOP What You’re Doing And Rethink Your Marketing Strategy: You’re advertising to the right customers, but your brand is being ignored There’s a strong, new competitor gobbling up your market share…
Content marketing is so important… but most of the advice you hear tends to all be the same (and has been for years now). So, I decided to make my own video with some tips and tricks I’ve learned over the years.
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.9.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] Ever wanted to watch somebody read and review website copy? I thought so. 😉 Seriously, though, your website’s homepage is one of the most powerful digital marketing resources you have. It’s the first thing somebody’s going to…
Instagram ads cost a TON— if you don’t know how to create them properly. Today, we’re looking at 4 different brands’ Instagram ads and talking about where ALMOST ALL of them went so horribly wrong.
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