Apparently, people have been asking Google if paying a copywriter is *actually* worth it.  Well, I’ll sum it up for you in one word: maybe.

 

Before you close this browser tab, allow me to explain: the fact is that there is no one-size-fits-all approach to hiring help.

 

Should you hire a copywriter?

 

Well, there are a couple of things to consider before you can reach your decision:

 

1.     What led you to even consider this question?

 

Do you have an upcoming project planned requiring a writer?  Do you have a lot of writing needs that come up on the regular?  Do you currently have a “writer” who’s churning out lousy, meaningless drivel?

 

In other words, what are you hoping to gain by hiring a writer?  Will you be filling a short-term need, or is there enough writing work to be done that you should consider a permanent hire?

 

2.     How much will hiring a copywriter cost?

 

I’m probably going to piss off a lot of writers currently looking for work, so let me just preface this by saying that that’s not my intention.

 

Disclaimer aside, here’s the cold, hard truth: paying employees is downright expensive.  And while there are certainly huge corporations who are more than capable of paying living wages, not all businesses are created equal.

 

So, do you have the capital to employ someone?

 

And, more importantly, do you have a significant enough workload to *justify* paying a W-2, “on-the-books” copywriter?  (By the way, if your answer is anything like, “Well, I’ll just have my copywriter take on graphic design, social media posting, and responding to angry customers on Twitter/X,” then the answer is NO.)

 

…But that doesn’t mean you can’t hire a freelancer—as long as you understand that you’re going to get what you pay for.

 

So, if your budget’s $0.02-$0.05 per word, there’s a whole slew of borderline illiterate folks over on Upwork who just can’t wait to hear from you.  Be prepared to receive a Google Doc full of misspellings, typos, and plain ol’ nonsense.  Don’t say I never warned ya!

 

If, however, you’ve got a *real* budget for your writing projects, you can certainly find strong writers interested in booking your gig.

 

“What’s a *real* budget,” you ask?

 

I can’t speak for everyone, but, generally, it’s gotta be at least enough to justify the total number of hours your project will demand.  That means the contractor you work with is factoring in the following when providing you with an estimate:

 

  • the time needed to speak with you and collect all the necessary project details
  • how long it will take to work on a draft
  • additional hours required to complete at least one round of revisions (based on your team’s feedback on said draft)

 

Essentially, you should be prepared to pay an hourly rate that’s at least high enough to incentivize a job well done.

 

Or, y’know, you could always DIY it!

 

So, is it “worth it” to hire a copywriter?

 

Ultimately, it depends on your budget.  If you’re looking to spend $100, maybe pocket the difference and do your own writing.

 

For everyone else, the answer is going to come dowm to your long-term needs and your company’s financial situation.

 

TL;DR: If you’re Googling whether or not it’s “worth it” to hire a copywriter, consider your budget/needs.

 

 

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