How I write ad copy in just 8 crazy steps:


Step 1: Start by reviewing the creative brief and brand voice guidelines.

Step 2: Create a list of on-brand nouns, verbs, and adjectives (I find this helps to get my thoughts flowing in the client’s voice).

Step 3: Check out relevant social media pages, websites, and YouTube videos from the client, competitors, and any other major players in the industry. Update the list created in step 2 as needed.

Step 4: Start a list of potential headlines— write down anything that comes to mind, no matter how dumb it may seem at the moment.

Step 5: Take a snack break (for some reason, writing always makes me hungry).

Step 6: Revisit the list of headlines— at this point, inspiration for the rest of the copy usually hits.

Step 7: Write the entire ad, and then walk away for at least a couple of hours.

Step 8: Scrutinize and tweak accordingly until it’s client-ready.