How I Write Ad Copy in Just 8 Crazy Steps | Freelance Copywriter For Hire

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]

How I write ad copy in just 8 crazy steps:

 

Step 1: Start by reviewing the creative brief and brand voice guidelines.

Step 2: Create a list of on-brand nouns, verbs, and adjectives (I find this helps to get my thoughts flowing in the client’s voice).

Step 3: Check out relevant social media pages, websites, and YouTube videos from the client, competitors, and any other major players in the industry. Update the list created in step 2 as needed.

Step 4: Start a list of potential headlines— write down anything that comes to mind, no matter how dumb it may seem at the moment.

Step 5: Take a snack break (for some reason, writing always makes me hungry).

Step 6: Revisit the list of headlines— at this point, inspiration for the rest of the copy usually hits.

Step 7: Write the entire ad, and then walk away for at least a couple of hours.

Step 8: Scrutinize and tweak accordingly until it’s client-ready.

 

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.5.5″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.5.5″ _module_preset=”default”][et_pb_contact_form captcha=”off” email=”[email protected]” title=”SEND ME A MESSAGE” custom_message=”Name: %%name%%||et_pb_line_break_holder||Email: %%email%%||et_pb_line_break_holder||Number: %%number%%||et_pb_line_break_holder||Company: %%company%%||et_pb_line_break_holder||Message: %%message%%” success_message=”Thanks for reaching out!” submit_button_text=”LET’S TALK” _builder_version=”4.5.5″ form_field_text_color=”#000000″ title_level=”h2″ title_font=”Montserrat|800||on|||||” title_text_align=”center” title_text_color=”#000000″ title_font_size=”77px” title_letter_spacing=”3px” title_line_height=”1.4em” captcha_font=”Montserrat||||||||” captcha_text_color=”#ffffff” captcha_font_size=”18px” form_field_font=”Montserrat||||||||” form_field_font_size=”20px” custom_button=”on” button_text_color=”#000000″ button_bg_color=”#49fcf9″ button_border_color=”#49fcf9″ button_border_radius=”46px” button_letter_spacing=”0px” button_font=”Montserrat|800|||||||” button_icon=”%%36%%” button_icon_color=”#000000″ width=”100%” width_tablet=”90%” width_phone=”90%” width_last_edited=”on|phone” max_width=”100%” max_width_tablet=”600px” max_width_phone=”362px” max_width_last_edited=”on|phone” module_alignment=”center” title_text_align_tablet=”center” title_text_align_phone=”center” title_text_align_last_edited=”on|phone” title_font_size_tablet=”42px” title_font_size_phone=”35px” title_font_size_last_edited=”on|phone” button_text_size_tablet=”” button_text_size_phone=”13px” button_text_size_last_edited=”on|desktop” saved_tabs=”all” button_border_color__hover_enabled=”on” button_bg_color__hover_enabled=”on” button_bg_color__hover=”#ffffff” button_bg_enable_color__hover=”on”][et_pb_contact_field field_id=”Name” field_title=”Name” _builder_version=”4.3.4″ button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][/et_pb_contact_field][et_pb_contact_field field_id=”Company” field_title=”Company” _builder_version=”4.3.4″][/et_pb_contact_field][et_pb_contact_field field_id=”number” field_title=”Phone Number” allowed_symbols=”numbers” _builder_version=”4.3.4″][/et_pb_contact_field][et_pb_contact_field field_id=”Email” field_title=”Email Address” field_type=”email” _builder_version=”3.16″ button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][/et_pb_contact_field][et_pb_contact_field field_id=”Message” field_title=”How can I help you?” field_type=”text” fullwidth_field=”on” _builder_version=”4.4.8″ button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][/et_pb_contact_field][/et_pb_contact_form][/et_pb_column][/et_pb_row][/et_pb_section]