Google’s really getting aggressive about the new (terrible) Analytics
And I’m not upgrading ’til the fat lady sings.
And I’m not upgrading ’til the fat lady sings.
Rule #1 of selling scammy-sounding finance things: proofread the ad copy, ffs. *I feel like I’m legally obligated to say that I obviously don’t condone scamming people.
[et_pb_section fb_built=”1″ _builder_version=”3.22.3″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.0.74″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] If your digital advertising ROAS just isn’t cutting it anymore, then it’s time to step back and re-think your approach. Over the years, I’ve had the opportunity to manage ad campaigns for businesses in virtually every industry—from mobile…
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] 4 Signs It’s Time to STOP What You’re Doing And Rethink Your Marketing Strategy: You’re advertising to the right customers, but your brand is being ignored There’s a strong, new competitor gobbling up your market share…
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] How I write ad copy in just 8 crazy steps: Step 1: Start by reviewing the creative brief and brand voice guidelines. Step 2: Create a list of on-brand nouns, verbs, and adjectives (I find this…
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]Apparently, people have been asking Google if paying a copywriter is *actually* worth it. Well, I’ll sum it up for you in one word: maybe. Before you close this browser tab, allow…
Finish your draft, then go to the “Review” tab and click on “Read Aloud.” I guarantee hearing your words out loud will give you ideas for revisions and improvements that wouldn’t have crossed your mind otherwise.
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