It’s not the copywriter.
It’s not the art director.
It’s not the legal team.
It’s not even the C-suite…
…it’s the customer.
The only good copy is the copy that sells—everything else just misses the mark.
It’s not the copywriter.
It’s not the art director.
It’s not the legal team.
It’s not even the C-suite…
…it’s the customer.
The only good copy is the copy that sells—everything else just misses the mark.