Rule #1 of copywriting: never. delete. anything. It’s for this reason that every project folder on my computer contains a Word doc named “Rejects.docx.”
Incidentally, this is also Rule #1 of how to drive yourself absolutely insane, but we don’t have time to talk about that today. 🙃
And I’m not upgrading ’til the fat lady sings.
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] How I write ad copy in just 8 crazy steps: Step 1: Start by reviewing the creative brief and brand voice guidelines. Step 2: Create a list of on-brand nouns, verbs, and adjectives (I find this…
[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.5.8″ text_line_height=”1.4em” header_3_line_height=”1.4em” header_4_font=”|700|||||||” header_4_font_size=”23px” background_size=”initial” background_position=”top_left” background_repeat=”repeat”] 6 Things Your Freelance Copywriter Should Have: 1. Transparent pricing. I avoid hourly rates like the plague, but those who use them should provide an estimate prior to taking on a new project to avoid…
These are some of the most-asked questions about freelance copywriting services. Did I miss anything?
[et_pb_section fb_built=”1″ _builder_version=”3.22.3″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.0.74″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] If your digital advertising ROAS just isn’t cutting it anymore, then it’s time to step back and re-think your approach. Over the years, I’ve had the opportunity to manage ad campaigns for businesses in virtually every industry—from mobile…
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]22 million people lost their jobs as a result of the ongoing pandemic— and only 42% have been able to find work again so far (according to a recent article from The Boston Globe). Regardless of what industry…
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