Finish your draft, then go to the “Review” tab and click on “Read Aloud.”
I guarantee hearing your words out loud will give you ideas for revisions and improvements that wouldn’t have crossed your mind otherwise.
Content marketing is so important… but most of the advice you hear tends to all be the same (and has been for years now). So, I decided to make my own video with some tips and tricks I’ve learned over the years.
Below is a compilation of all the worst ads that have crossed my path (so far), and what I think about each of them. I’ll probably continue updating this page for many years to come.
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] Attention, advertisers: are you making “fans” or are you making money? Advertising isn’t about creating award-winning, Hollywood-esque entertainment. It’s about bridging the gap between customers’ pre-existing desires and the unique benefits a brand offers. …
[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.7.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ sticky_enabled=”0″] Warning: your brand safety may be at risk if you’re using YouTube for your content strategy. I talk about this in more depth in my latest video. Check it out below. See ya there! [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]
And I’m not upgrading ’til the fat lady sings.
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