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How To Write Copy That SELLS

Your copywriter has one job: helping your business generate revenue. Copy that doesn’t sell is copy that doesn’t work. As a copywriter, nothing raises my hackles more than seeing an ad with a wishy-washy sales message.  Or worse, no sales message at all (yes, that...

5 Copy Mistakes That Are Killing Your Sales

Not reaching your sales goals?  It’s your own fault. Not reaching your sales goals just sucks, in plain English. The mediocre performance.  The abysmal market share. That smug look on your competitors’ faces.  It all makes you want to go hide in a corner. Because,...