NOELLE HARTT // Copywriter
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4 BRANDS WHO ARE THROWIN’ AWAY GOOD MONEY ON TERRIBLE ADS

by Noelle Hartt | Aug 18, 2021 | Copywriting, Word From a Freelance Copywriter

Worst ads of 2021?!  Today, I’ve got 4 examples of ads that set the bar pretty low in terms of copywriting and art direction.  I guarantee each one of these brands could have come up with something better… but then, what would we talk about for entertainment...

LET’S TALK ABOUT THE CINNAMON TOAST CRUNCH & SHRIMP TAILS PR NIGHTMARE

by Noelle Hartt | Mar 23, 2021 | Copywriting, Word From a Freelance Copywriter

Jensen Karp posted a photo on Twitter of a bag of Cinnamon Toast Crunch that contained what appears to be shrimp tails. In response to his concerns, General Mills tried to assure Karp that his cereal did not, in fact, contain any shrimp, but that “after further...

LET’S TALK ABOUT THOSE JUSTIN LONG INTEL COMMERCIALS | COPYWRITER REACTS

by Noelle Hartt | Mar 17, 2021 | Copywriting, Word From a Freelance Copywriter

Intel just launched an ad campaign featuring Justin Long— and for those who may not remember, this is particularly newsworthy because Long was featured in a series of Apple ads only 10+ years ago…

WORST ADS EVER!

by Noelle Hartt | Mar 16, 2021 | Copywriting, Word From a Freelance Copywriter

Below is a compilation of all the worst ads that have crossed my path (so far), and what I think about each of them. I’ll probably continue updating this page for many years to...

LET’S TALK ABOUT THOSE BURGER KING INTERNATIONAL WOMEN’S DAY TWEETS | COPYWRITER REACTS

by Noelle Hartt | Mar 8, 2021 | Copywriting, Word From a Freelance Copywriter

For International Women’s Day (a holiday I just learned exists), Burger King’s UK Twitter account tweeted “Women belong in the kitchen.” As you might’ve guessed, the Internet was OUTRAGED. Being a copywriter, I’m a little bit outraged too– but...

BIGGEST MOBILE MARKETING FAIL EVER?! | SMS MARKETING GONE WRONG | COPYWRITER WEIGHS IN

by Noelle Hartt | Feb 22, 2021 | Copywriting, Word From a Freelance Copywriter

        This campaign might just be the biggest marketing #fail I’ve ever seen– watch how poorly this turned out!
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