NOTES FROM A FREELANCE COPYWRITER
Note From a Freelance Copywriter – 9.22.2020 – How to Fix Bad Ad Copy
The problem with a lot of paid media strategies is a serious lack of quality creative. It’s obvious in the example below that the campaign manager was trying to squeeze in as much copy as possible. The result? An overwhelming amount of text that seems to have been...
Note From a Freelance Copywriter – 8.27.2020 – 6 Things Your Freelance Copywriter Should Have
6 Things Your Freelance Copywriter Should Have: 1. Transparent pricing. I avoid hourly rates like the plague, but those who use them should provide an estimate prior to taking on a new project to avoid those awful surprise bills. 2. A set schedule so you...
Note From a Freelance Copywriter – 8.26.2020 – Hiring a Copywriter in 2020
Thinking on your feet > relying on past experience. Especially now. Let me explain what I mean… I’ve worked in advertising for over 7 years now. During that time, I’ve written for… Fashion/ apparel Luxury goods Higher education Home décor/...
