NOTES FROM A FREELANCE COPYWRITER
5 Revenue-Killing Copywriting Mistakes (And How You Can Avoid Them)
Not reaching your sales goals? It’s your own fault. Not reaching your sales goals just sucks, in plain English. The mediocre performance. The abysmal market share. That smug look on your competitors’ faces. It all makes you want to go hide in a corner....
Note From a Freelance Copywriter – 8.12.2020
4 Signs It’s Time to STOP What You're Doing And Rethink Your Marketing Strategy: You’re advertising to the right customers, but your brand is being ignored There’s a strong, new competitor gobbling up your market share Your company’s website has a poor...
Note From a Freelance Copywriter – 8.11.2020
Attention, advertisers: are you making “fans” or are you making money? Advertising isn’t about creating award-winning, Hollywood-esque entertainment. It’s about bridging the gap between customers’ pre-existing desires and the unique benefits a brand...
Note From a Freelance Copywriter – 8.10.2020
Do you know who REALLY gets the final say in distinguishing good copywriting from garbage? It’s not the copywriter. It’s not the art director. It’s not the legal team. It’s not even the C-suite… …it’s the customer. The only good copy is the copy that sells—everything...
