NOTES FROM A FREELANCE COPYWRITER

AMERICAN EAGLE CLOSING ITS STORES? WILL THERE BE ANY CLOTHING STORES LEFT?! | Copywriter Weighs In
Another day, another fashion retailer announcing store closures. Are these store closures inevitable, or is there more that could be done to make these fashion brands successful? I’ve definitely noticed a few pain points in the fashion retail space that don’t seem...

THIS is the problem with meal kit marketing | Copywriter Weighs In
Meal kit ads are everywhere these days, but are people actually interested? Check out my latest video to see what I have to say on the issue, and leave me a comment with your thoughts!

IS AMAZON TAKING OVER IN 2021?! | What’s going on with Amazon’s private label CPG brand, Solimo? | Copywriter Weighs In
Amazon is officially part of the CPG world— is your brand prepared to take on a competitor this powerful? Will 2021 be the year we see more brands embrace DTC business models? Check out my latest video where I talk more in-depth about Amazon's CPG brand. I'll...