NOTES FROM A FREELANCE COPYWRITER
TEXT MESSAGE MARKETING FAIL?! | SHAMELESS’S CRAZY FINAL SEASON PROMO | COPYWRITER WEIGHS IN
If you haven’t heard, Showtime recently launched a text message-based campaign to promote the final season of Shameless. This might just be the saddest thing I’ve ever seen…. grown adults sending texts to fictional characters?! Then again, maybe I’m just judgy 👩🏻⚖️...
WINE SUBSCRIPTION SITE REVIEW | COPYWRITING CRITIQUE
Ever wanted to watch somebody read and review website copy? I thought so. 😉 Seriously, though, your website’s homepage is one of the most powerful digital marketing resources you have. It’s the first thing somebody’s going to look at if they’re considering making a...
DID PF CHANG’S MISLABEL THIER SUSHI?! | COPYWRITER WEIGHS IN
False advertising suits may be a dime a dozen, but they’re also expensive and a HUGE pain in the rear for everybody involved— especially brand-side. As someone who works in marketing/ advertising, I try to maintain an awareness of these suits, and the missteps that...
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