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How To Write Copy That SELLS
Your copywriter has one job: helping your business generate revenue. Copy that doesn’t sell is copy that doesn’t work. As a copywriter, nothing raises my hackles more than seeing an ad with a wishy-washy sales message. Or worse, no sales message at all (yes, that...
5 Copy Mistakes That Are Killing Your Sales
Not reaching your sales goals? It’s your own fault. Not reaching your sales goals just sucks, in plain English. The mediocre performance. The abysmal market share. That smug look on your competitors’ faces. It all makes you want to go hide in a corner....
10 Signs Your Digital Advertising Isn’t Working (And How To Fix It!)
I’ve seen my fair share of marketing campaigns gone wrong. In fact, we all have, but bad advertising is kind of like facial hair on a woman: most people don’t want to be the one to point it out. I have a different philosophy, though, and if you’re...
How To Connect With And Convert New Customers (Like Clockwork!)
If your digital advertising ROAS just isn’t cutting it anymore, then it’s time to step back and re-think your approach. Over the years, I’ve had the opportunity to manage ad campaigns for businesses in virtually every industry—from mobile dog groomers to...
How To Convert New Customers With Email Marketing
You just launched an exciting new ad campaign to sell your product to new customers. They’re seeing your ads, they know who you are, and they’re even coming back to your website—but nobody’s made a purchase yet. Is it time to abandon your strategy?...
