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10 Signs Your Digital Advertising Isn’t Working (And How To Fix It!)
I’ve seen my fair share of marketing campaigns gone wrong. In fact, we all have, but bad advertising is kind of like facial hair on a woman: most people don’t want to be the one to point it out. I have a different philosophy, though, and if you’re...
What Does Carmen Miranda Have In Common With A Great Copywriter?
I’ve never really understood what would possess somebody to put fruit on their head, but what I do know is that I have yet to meet anyone who hasn’t heard of Carmen Miranda. My point? Being original might mean looking silly, raising a few eyebrows, and...
How To Connect With And Convert New Customers (Like Clockwork!)
If your digital advertising ROAS just isn’t cutting it anymore, then it’s time to step back and re-think your approach. Over the years, I’ve had the opportunity to manage ad campaigns for businesses in virtually every industry—from mobile dog groomers to...
