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NOTES FROM A FREELANCE COPYWRITER

Note From a Freelance Copywriter – 8.12.2020

Note From a Freelance Copywriter – 8.12.2020

4 Signs It’s Time to STOP What You're Doing And Rethink Your Marketing Strategy:   You’re advertising to the right customers, but your brand is being ignored There’s a strong, new competitor gobbling up your market share Your company’s website has a poor...

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Note From a Freelance Copywriter – 8.11.2020

Note From a Freelance Copywriter – 8.11.2020

Attention, advertisers: are you making “fans” or are you making money?   Advertising isn’t about creating award-winning, Hollywood-esque entertainment.   It’s about bridging the gap between customers’ pre-existing desires and the unique benefits a brand...

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Note From a Freelance Copywriter – 8.10.2020

Note From a Freelance Copywriter – 8.10.2020

Do you know who REALLY gets the final say in distinguishing good copywriting from garbage? It’s not the copywriter. It’s not the art director. It’s not the legal team. It’s not even the C-suite… …it’s the customer. The only good copy is the copy that sells—everything...

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