Attention, Advertisers: Are You Making Fans or Money? | Freelance Copywriter For Hire

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Attention, advertisers: are you making “fans” or are you making money?

Advertising isn’t about creating award-winning, Hollywood-esque entertainment.

It’s about bridging the gap between customers’ pre-existing desires and the unique benefits a brand offers.

Don’t get me wrong—the former is obviously lots of fun.

But having fun doesn’t equate to making money (if it did, accountants probably wouldn’t exist).

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