Let me guess: you think content marketing is as easy as sharing a Realtor.com article on your Facebook page.
I can understand that. You’re sharing content to market your brand.
Well, I hate to be the bearer of bad news, but if this is your strategy, you’ll never get much out of your efforts. Sure, you may get the occasional Facebook “like” or retweet on Twitter, but if you’re not sharing original content, no one’s thinking about your brand.
So now you’re probably wondering, “Does content marketing actually work?”
The answer is yes, but it takes more than sharing random articles to create a successful content marketing campaign.
You need to create original content to get the best results out of your content marketing campaign.You need to create original #content to get the best results out of your content #marketing campaign. Click To Tweet
This is why blogging is such a valuable tool for real estate professionals.
Let’s talk about some of the key reasons why you need to start creating original blog posts for your brand:
1. People will remember your brand (and they’ll trust you more, too)!
It’s no secret that advertising is a great way to get your name in front of potential clients.
But blogging is different from other types of advertising, in that you can go one step further than introducing your brand to new people.
Through blogging, you can really show readers that you know your stuff, and prove why you’re the only realtor they should work with.
Now, instead of running an ad that quickly gets forgotten, you’re sharing valuable information with potential clients, and they’ll remember you fondly as a result.
2. Real estate is an incredibly competitive field, and you need to make sure you stay ahead of the pack.
This will come as no surprise to the seasoned realtor. The competition is fierce, and it’s up to you to make sure your business won’t fall behind.
The real estate field is so competitive, in fact, that only 7% of real estate agents are responsible for 93% of deals, according to realtor Bill Gassett. But don’t let those numbers intimidate you.
People prefer to do business with brands they know, and your blog is the perfect tool for letting people get to know your brand.
3. You can create a personal connection with your blog’s readers.
A well-rounded real estate blog covers more than just buying and selling a home. A great way to make the most out of your blog is to create content for the part in-between buying and selling: homeownership!
A great way to get your future clients’ attention is to blog about topics homeowners want to read about, such as home maintenance, home repairs & renovations, home safety, home organization, and even home décor.
This type of content shows prospects you not only understand homeownership, but you also care about helping homeowners, even after you’ve sold them a house.
As a result, your brand will remain top-of-mind among homeowners, making you more likely to get their business when they do decide to sell.
4. Original content will make your business stand out and help you gain more trust than your competitors.
Remember earlier, when I said content marketing is more than just sharing an article off of Realtor.com?
I know it’s tempting to ignore my advice, but I urge you to hear me out.
First of all, you probably know as well as I do that there are only a handful of popular websites that are regularly posting the type of content your audience wants to read.
Second, as we’ve already discussed, the real estate industry is insanely competitive. Do you see where I’m going with this?
It’s very easy to share someone else’s article on your own social media account, and that’s exactly why so many realtors use that tactic.
But if you and your competitors are all posting the same article, then you’re no longer offering your audience value.
Even worse, your audience will start to think that you’re no better than any other realtor, and that defeats the entire purpose of advertising in the first place.
5. Content marketing is probably the least annoying advertising you can choose.
Let’s face it: ads are everywhere.
If we’re being honest with ourselves, we’re all a bit tired of being bombarded with advertisements.
But as a realtor and a business owner, you know that advertising is a necessary evil.
So how do you advertise without annoying your audience? Content, content, and more content!
The great thing about content marketing is that you can provide readers with information they want to see, and by associating your brand with that information though blogging and social media posting, you’re making sure your brand doesn’t go ignored.
6. Good content turns readers into brand ambassadors (that you don’t have to pay)
You’ve probably witnessed this already in your own social media experiences; companies that share useful, informative, or entertaining content reach a wide audience as more and more readers share that content among their friends.
This is one of the greatest benefits of using a blog to promote your business.
Creating content that people want to share is certainly an art form itself, but your business will absolutely benefit if you take the time to do so.
7. More blog posts on your site = more keywords & webpages = more organic traffic
Sure, you’ll see more immediate traffic from sharing your content on social media, but don’t overlook the SEO benefits of creating original content that lives within your website.
As you create new blog posts on your domain, you’re creating new pages for Google to index, which, in time, will create more organic listings for your site.
The more organic listings you create, the more website traffic you can generate without having to pay for clicks or impressions.
While these increases in your organic traffic won’t happen overnight, there’s no reason why you can’t plan ahead and take advantage of the SEO benefits that blogging has to offer.There’s no reason why you can’t take advantage of the #SEO benefits that #blogging has to offer.Click To Tweet
So think about it: you’ve already got what it takes to make killer content.
Nobody knows more about real estate and homeownership than you. More importantly, there’s no better place to learn about real estate and homeownership than you.
You’re already sharing helpful information with your clients verbally, so why not share some of that information online?
You have the potential to create helpful blog posts that homeowners will turn to for answers. Now it’s time to make it happen!