7 Undeniable Reasons Why Blogging Should Be In EVERY Realtor’s 2018 Game Plan

7 Undeniable Reasons Why Blogging Should Be In Every Realtors 2018 Game Plan

7 Undeniable Reasons Why Blogging Should Be In EVERY Realtor’s 2018 Game Plan

Let me guess: you think content marketing is as easy as sharing a Realtor.com article on your Facebook page.

I can understand that. You’re sharing content to market your brand.

Well, I hate to be the bearer of bad news, but if this is your strategy, you’ll never get much out of your efforts. Sure, you may get the occasional Facebook “like” or retweet on Twitter, but if you’re not sharing original content, no one’s thinking about your brand.

So now you’re probably wondering, “Does content marketing actually work?”

The answer is yes, but it takes more than sharing random articles to create a successful content marketing campaign.

You need to create original content to get the best results out of your content marketing campaign.

You need to create original #content to get the best results out of your content #marketing campaign. Click To Tweet

This is why blogging is such a valuable tool for real estate professionals.

Let’s talk about some of the key reasons why you need to start creating original blog posts for your brand:

1. People will remember your brand (and they’ll trust you more, too)!

It’s no secret that advertising is a great way to get your name in front of potential clients.

But blogging is different from other types of advertising, in that you can go one step further than introducing your brand to new people.

Through blogging, you can really show readers that you know your stuff, and prove why you’re the only realtor they should work with.

Now, instead of running an ad that quickly gets forgotten, you’re sharing valuable information with potential clients, and they’ll remember you fondly as a result.

2. Real estate is an incredibly competitive field, and you need to make sure you stay ahead of the pack.

This will come as no surprise to the seasoned realtor. The competition is fierce, and it’s up to you to make sure your business won’t fall behind.

The real estate field is so competitive, in fact, that only 7% of real estate agents are responsible for 93% of deals, according to realtor Bill Gassett. But don’t let those numbers intimidate you.

People prefer to do business with brands they know, and your blog is the perfect tool for letting people get to know your brand.

3. You can create a personal connection with your blog’s readers.

A well-rounded real estate blog covers more than just buying and selling a home. A great way to make the most out of your blog is to create content for the part in-between buying and selling: homeownership!

A great way to get your future clients’ attention is to blog about topics homeowners want to read about, such as home maintenance, home repairs & renovations, home safety, home organization, and even home décor.

This type of content shows prospects you not only understand homeownership, but you also care about helping homeowners, even after you’ve sold them a house.

As a result, your brand will remain top-of-mind among homeowners, making you more likely to get their business when they do decide to sell.

4. Original content will make your business stand out and help you gain more trust than your competitors.

Remember earlier, when I said content marketing is more than just sharing an article off of Realtor.com?

I know it’s tempting to ignore my advice, but I urge you to hear me out.

First of all, you probably know as well as I do that there are only a handful of popular websites that are regularly posting the type of content your audience wants to read.

Second, as we’ve already discussed, the real estate industry is insanely competitive. Do you see where I’m going with this?

It’s very easy to share someone else’s article on your own social media account, and that’s exactly why so many realtors use that tactic.

But if you and your competitors are all posting the same article, then you’re no longer offering your audience value.

Even worse, your audience will start to think that you’re no better than any other realtor, and that defeats the entire purpose of advertising in the first place.

5. Content marketing is probably the least annoying advertising you can choose.

Let’s face it: ads are everywhere.

If we’re being honest with ourselves, we’re all a bit tired of being bombarded with advertisements.

But as a realtor and a business owner, you know that advertising is a necessary evil.

So how do you advertise without annoying your audience? Content, content, and more content!

The great thing about content marketing is that you can provide readers with information they want to see, and by associating your brand with that information though blogging and social media posting, you’re making sure your brand doesn’t go ignored.

6. Good content turns readers into brand ambassadors (that you don’t have to pay)

You’ve probably witnessed this already in your own social media experiences; companies that share useful, informative, or entertaining content reach a wide audience as more and more readers share that content among their friends.

This is one of the greatest benefits of using a blog to promote your business.

Creating content that people want to share is certainly an art form itself, but your business will absolutely benefit if you take the time to do so.

7. More blog posts on your site = more keywords & webpages = more organic traffic

Sure, you’ll see more immediate traffic from sharing your content on social media, but don’t overlook the SEO benefits of creating original content that lives within your website.

As you create new blog posts on your domain, you’re creating new pages for Google to index, which, in time, will create more organic listings for your site.

The more organic listings you create, the more website traffic you can generate without having to pay for clicks or impressions.

While these increases in your organic traffic won’t happen overnight, there’s no reason why you can’t plan ahead and take advantage of the SEO benefits that blogging has to offer.

There’s no reason why you can’t take advantage of the #SEO benefits that #blogging has to offer.Click To Tweet

So think about it: you’ve already got what it takes to make killer content.

Nobody knows more about real estate and homeownership than you. More importantly, there’s no better place to learn about real estate and homeownership than you.

You’re already sharing helpful information with your clients verbally, so why not share some of that information online?

You have the potential to create helpful blog posts that homeowners will turn to for answers. Now it’s time to make it happen!

Best real estate marketing ideas.  If you're not blogging, you NEED to re-think your strategy!

44 Comments

  1. I am not in real estate, but these all sound like very good reasons to blog to me.

    1. Author

      Thank you, Laura!

  2. Thanks for the reminder that content is king – no matter what the subject.

    1. Author

      Very true! Thanks for reading, Verla!

  3. I can imagine that real estate is highly competitive. Blogging is a great idea to help move your business to the top.

    1. Author

      Yes! Original content is the prefect way to get your name in front of potential clients.

      Thanks for reading!

  4. This would certainly make realtors a bit more personable – not that they are not! – but you could get to know them prior to possibly selling or buying! Would definitely be something I look for if I were to think of moving!

    1. Author

      Thank you, Tiffany, I couldn’t agree more!

  5. Great tips! Content is so helpful in any industry 🙂

    1. Author

      Thanks, Heidi! That’s so true!

  6. Excellent reasons and I agree! I have seen some local realtors blog about market value and home staging and other topics. They seem to do it consistently enough for me to remember their names.

    1. Author

      Thank you, Deanna! That’s a smart move on those realtors’ part. They have so much knowledge to offer to readers, and as a result, they’re probably well-known with others in your area too!

  7. When I am in the market to purchase a home, I will make sure to look for the realtor’s blog post.

    1. Author

      Haha sounds like a plan! 🙂

  8. These tips are good for all professions and blogger niches. Great informative post, thanks!

    1. Author

      Thank you, Anitra! Glad you enjoyed! 🙂

    1. Author

      Thanks, Melissa! And yes, it is! All the more reason to do whatever it takes to stand out 🙂

  9. Thanks for all the info! Great article

    1. Author

      Thanks for reading, Gina! Glad you enjoyed 🙂

  10. I am not a realtor but I found these tips helpful and true for any person with their own brand or company! Thanks so much

    1. Author

      Thank you for reading! I’m glad you found this helpful! 🙂

  11. I agree that having an ongoing rapport with one’s realtor is especially helpful to the process…and blogging can facilitate that.

    1. Author

      Absolutely! It’s much easier to agree to work with someone when you feel like you know them personally.

  12. I wish blogging had been around back when I was in real estate (1999-2000), I maybe would have lasted longer than a few months! ;-P

    1. Author

      Haha hey, you never know, it’s not too late to try again! Just keep updating your travel blog! I love your photos 🙂

  13. This is a great post! I am a realtor who blogs about travel. Whoops! But I was just talking with a co-worker about starting a blog about real estate together! Now I definitely will.

    1. Author

      That’s awesome! I’m sure it will bring you plenty of new business. Feel free to reach out if you ever want some help! 🙂

  14. My husband is in real estate and I’ve been telling him about blogging for so long. I’m going to send this post to him so he can apply your tips to his business.

    1. Author

      Thank you, Lakesha! Let me know what he says 🙂

  15. Great tips! My mom is a realtor and I always tell her this but she has no time. These tips pretty much apply to any online business or blog 🙂

    1. Author

      That’s understandable, and you’re right, content marketing is important for everyone! 🙂

      If your mom is interested, I offer blogging services that can save her some time 🙂

  16. We chose our last realtor because she had her own blog and was very personable in it. I felt more comfortable working with her and loved how dedicated she was to helping her clients with the posts she would write. This is great advice!

    1. Author

      Thank you, Christy, and I love that you shared that experience! 🙂

  17. I completely agree! Blogs can set your business a part!

    1. Author

      Absolutely! Thanks for reading 🙂

  18. I completely agree. It amazes me how many businesses don’t have a Facebook page which is FREE. Having a blog is a great way to build brand recognition.

    1. Author

      Yes! You’re preaching to the choir hahaha – thanks for reading! 🙂

  19. Not only is this an excellent post for anyone in real estate or anyone with a business really, it also perfectly positions you to provide content for anyone unsure of how to do that. Very very savvy Noelle. Excellent job.

    1. Author

      Thanks so much, Shanna!

  20. Quite an informative post. I pray the realtors catch on.

    1. Author

      Thank you, Emilio! I’m hoping this gives more realtors the push they need to start sharing original content.

  21. Wow! I had no idea that 7% of realtors sold 93% of the houses. That is pretty incredible. I have to say, all the signs around town for realtors are just added noise that I try to tune out. But reading something from a realtor definitely starts to build a relationship with that person, even if you haven’t met. You get a chance to see what they are about and more trust can be built.

    1. Author

      You’re so right, Lisa! I think we’ve all started tuning out things like signs, print ads, and other forms of blatant advertising because of how often we see them.

      Thanks for reading! 🙂

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