Content marketing is kind of like wine; when it’s good, it’s really good, but when it’s bad, you’re left disappointed and you want your money back.
Don’t buy bad wine. Don’t post bad content.
How To Create The Best Content
Think OSCAR. No, I’m not referring to the overhyped awards ceremony.
OSCAR is a simple acronym I’ve put together to help you remember the 5 magic ingredients all great content combines:
This may seem obvious, but if you’re sharing unoriginal content, then right away you’re destined to fail. People are busy and they don’t want to spend their precious time reading the same material over and over again.
That’s not to say that you can’t create content on a popular subject; as a matter of fact, taking advantage of trending topics is one of the fastest way to get people to notice you, but always make sure you have something unique to say, which brings me to the second element your content should have.
Shareable And Easy-To-Digest Writing.
There’s no denying that your customers are smart, but that doesn’t mean they know everything. The best content avoids the excessive use of jargon and is written in clear sentences. When your readers understand what you’re talking about, they’re more likely to remember your content and share it with friends. Avoid confusing your readers at all costs.
Just because your content is factual doesn’t mean it can’t also be fun. Remember Schoolhouse Rock? This, of course, is a dated reference, but the point is that even when your subject matter is informational, you can grab your audience’s attention by delivering the message in a fun, unique way.
The fastest way to marry creativity with information is by hiring a good writer.
The success of your content marketing campaign is dependent on your ability to find a writer who is able to thoroughly research article topics and put together clear, informative posts that are written with enough personality to hold the reader’s attention.
Remember, your content won’t do your brand any good if nobody’s actually reading it, so invest in talented writers!
Original, shareable, creative content is awesome, but creating your content is just the first step. You need a strategy to make sure people actually see your beautiful content! You need attention.
Sure, creating awesome content will boost your organic search engines ranking, but we all know SEO tactics don’t work magic overnight (at least, not the kind that keeps you in Google’s good graces, anyway).
Don’t let your content go unnoticed! Work together with your writers to craft social media-friendly messaging that can be used to share your blog posts across all of your company’s profiles.
Regular posting is crucial to the success of your content marketing campaign.
Part of making people think about your brand is refusing to allow them to forget. There’s a fine line between bombarding your audience with ads and gently reminding them about your amazing brand; consistently creating and sharing quality content falls on the right side of that line.
There’s nothing worse than having a few great blog posts that get overlooked as a result of infrequent posting. Making sure your brand is not only resurfacing previously published posts, but continually posting brand new content as well will have a significant impact on your brand salience (AKA keeping your brand top-of-mind among consumers).
So there you have it! Five helpful tips for content marketing that works.
Of course, don’t let this simple list deceive you; effective content marketing takes careful planning, plenty of skill, and a little bit of love.
Comment below if you’re running a content marketing campaign, and let me know how it’s going!