Your blog plays a huge role in your content marketing efforts and the overall success of your SEO strategy.
In my last post, I went over 5 key elements that make up great content. Today, I want to expand on what exactly some of that “great content” is.
One of the best ways to create content is by having a blog on your website, but what exactly should your blog posts be about?
Here are 4 different types of articles that every brand, regardless of size or industry, can and should include on their blog:
1. Industry Updates. Showing your audience that you’re keeping up with industry news is always a great way to enhance your brand’s image and credibility among potential customers.
Give your brand a competitive edge by showing customers that you keep up with industry news. If there are changes in your industry that could have an impact on your customers, addressing this will further increase the trust your customers have in your company.
2. Company Announcements. Did you recently introduce a new product or service? Has your company celebrated a milestone anniversary? Are you opening up a new location?
Any major business update is a great topic for a blog post. Prospects and customers learn about your business through your blog, and the more people know about your brand, the more they feel like they can trust you.
3. Evergreen Content. This is the type of content that has no expiration date. Evergreen content boosts brand awareness among your target audience by allowing your brand name to increase its online presence.
There are endless different ways to create evergreen content. For instance, you can create articles discussing the story behind your company’s founding, advice from your management team, or common problems people run into that your product or service can solve.
The great thing about evergreen content is that it can always be resurfaced. Let’s say you’re a therapist and you created a blog post 6 months ago about your favorite self-help books. There’s no reason why you can’t share that blog post again on your social media pages; in fact, resurfacing your older blog posts is a great way to make sure new followers see them.
4. Detailed Descriptions Of Your Products or Services. This can technically fall under the evergreen category, but I wanted to discuss this topic separately.
One of the biggest mistakes any company can make is to assume that their customers know about every product or service they offer. Remember, it’s your job to make sure people know what you’re selling; it’s not your customers’ fault if you have a great product or service that nobody knows about. One of the greatest benefits of having a company blog is the platform it provides you with for some shameless promotion, so keep that in mind when you’re planning your blog posts!
I can’t emphasize enough the power of a well-executed blog.
If you’re having trouble getting your blog off the ground, or you’re looking for a fresh set of eyes to boost your blog’s impact, reach out to me today for help, and don’t forget to subscribe to my mailing list so you can receive all of my latest blog posts, too!