Worst ads of 2021?!
Today, I’ve got 4 examples of ads that set the bar pretty low in terms of copywriting and art direction. I guarantee each one of these brands could have come up with something better… but then, what would we talk about for entertainment around here?
Your copywriter has one job: helping your business generate revenue. Copy that doesn’t sell is copy that doesn’t work. As a copywriter, nothing raises my hackles more than seeing an ad with a wishy-washy sales message. Or worse, no sales message at all (yes, that really does happen!). The biggest offenders in both cases tend…
For International Women’s Day (a holiday I just learned exists), Burger King’s UK Twitter account tweeted “Women belong in the kitchen.” As you might’ve guessed, the Internet was OUTRAGED. Being a copywriter, I’m a little bit outraged too– but for different reasons. I explain in today’s video 👍
[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]Do you know who REALLY gets the final say in distinguishing good copywriting from garbage? It’s not the copywriter. It’s not the art director. It’s not the legal team. It’s not even the C-suite… …it’s the customer. The only good copy…
Intel just launched an ad campaign featuring Justin Long— and for those who may not remember, this is particularly newsworthy because Long was featured in a series of Apple ads only 10+ years ago…
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