Frequently Asked Questions
What services does a copywriter do?
When marketers talk about copywriting services, they’re usually referring to companies/contractors who complete the following tasks:
- Writing email marketing content
- Creating video scripts
- Drafting and/or optimizing website copy
- Ghostwriting ebooks
- Authoring newsletters
- Developing sales pages
- Ideating headlines, taglines, and slogans
- Contributing to advertising and other marketing campaigns
Can copywriting be done by AI?
Many writers and business owners believe the main purpose of AI writing tools is to combine subject matter expertise with content creation, all in one package. In theory, AI tools should be capable of doing so. And, it probably won’t be long until AI can execute copywriting tasks—or, at least, provide a decent “jumping off point” from which a human can then take over the project. Unfortunately, in my own experience, I have yet to see an example of AI-generated content that is both accurate and interesting.
Do copywriters produce blog content?
It depends. Some copywriters and content writers specialize in blog posts and article writing. Others may specialize in short-form content, such as social media posts and ads. Still, there are plenty of copywriters who offer both long-form (including blogs) and short-form writing services.